Effective branding is essential for businesses of all sizes, as it helps to increase recognition and establish trust with customers. One powerful way to boost brand awareness is using branded inflatables, such as POS inflatables, at sales points and events. 

These inflatables not only help to increase brand recognition and sales, but they also contribute to a more enjoyable and memorable customer experience. If you're interested in using branded POS inflatables to enhance the consumer experience, here are five ways to do that. 

Choose the Right Location

One of the best ways to improve the consumer experience with a branded inflatable at any sales point is by choosing the right location. It should be in a high-traffic area where potential customers can easily see it. If you have chosen an indoor location, clear away any clutter or unused items from around the area where your branded inflatable will be placed before you set it up. If it is outdoors, minimize obstructions to your inflatables, like trees. Also, ensure enough space for people to move around without getting in their way or bumping into things. 

Make Eye-Catching and Attention-Grabbing Inflatables 

A branded inflatable should be designed to stand out in a crowded space and capture consumers’ attention. One way to do this is by using bright colors, exciting shapes, and one-of-a-kind designs. You could also use photo effects with lightning sounds and other physical options to improve the visibility of your POS inflatables display.

Design Customer-Friendly Inflatables 

Incorporating interactive elements, such as games or challenges, is a good idea to make your inflatable more engaging for consumers. This can create a more memorable consumer experience and encourage them to interact with the product.

For instance, you could design an inflatable obstacle course or a branded photo booth. Remember that people enjoy interacting with products and experiences, so incorporating these interactive elements can be a great way to draw in customers.

Integrate Social Media

One way to improve the consumer experience with your POS inflatables is to get your customers to post pictures of themselves with your branded inflatable on social media and use your brand's hashtag. This will help boost your brand's visibility, reach potential customers, and create a relaxed atmosphere where your customers can connect with you and make new business connections. Also, staying connected on social media allows for sustained interactions with more productive outcomes and the opportunity for your regular customers to recommend your brand to others.

Keep the Inflatables Well-Maintained

To ensure a positive consumer experience, it is important to keep the inflatable clean, well-inflated, and in good repair. Regular maintenance will ensure that the inflatable is always ready to use and will create a positive impression on your customers.


Inflatable items, especially POS inflatables, are used more by businesses to increase revenue. Using these inflatables at sales points helps improve the consumer experience and cost-effectively increase brand awareness. By implementing these strategies, you can create a memorable and engaging experience that will help attract attention and increase sales. So, what are you waiting for? Get started today!